01 / Introduction

Archimedes needed a lever and a place to stand to move the world.
I just need After Effects.

When graphics move, things get interesting. I create animation, digital content and AR filters for brands, agencies and events.

Got a project that needs motion?

Explore my work Contact

02 / Selected work

Animation, social media
and events in action.

Selected projects spanning event production, motion design, social media and digital communication.

LED MOTION DESIGN

Marketing RULEZZ

I have been creating animations for Marketing RULEZZ since 2022. Starting with the supplied key visual, I produce a complete set of animated assets for the stage and livestream.

These include main intro sequences, speaker introductions, transitions, static LED screens and additional formats tailored to each edition.

Every event has a different stage design, so I adapt the animations to its LED layout and technical setup. I check the final playback with the production team during rehearsals.

For Double IMPACT 2025, I used the Seedance AI model to create part of the visual, then developed the final composition with typography, speaker photos and event animation. AI significantly sped up production and replaced part of a demanding 3D workflow.

This portfolio features work from 2022 to 2025.

Event motion / LED visuals / Livestream

2 photos Double IMPACT Marketing RULEZZ · 2025
2 photos Connected RULEZZ Online conference · 2025 2 photos Riding the WAVES Marketing RULEZZ · 2024 3 photos Back to the Roots Marketing RULEZZ · 2023 3 photos Heads UP! Marketing RULEZZ · 2022

Retail / Social media

Biedronka

At Mayer/McCann-Erickson, I currently adapt Biedronka’s retail campaigns for digital channels.

Using supplied key visuals and print leaflet assets, I create content for social media, newsletters, Reels and YouTube. Depending on the brief, I work with specific products, prices and promotions in 1:1, 9:16 and 16:9 formats.

With new leaflets released twice a week, a key part of the job is quickly adapting large volumes of content to multiple formats while keeping the brand’s visual style consistent.

Social media / Motion / Digital

Biedronka app Instagram Reel
Store opening Instagram Reel Product Reel Instagram Reel Biedronka app – bumper YouTube bumper

Finance / Content

Brokeria

I worked as an in-house graphic designer on Brokeria’s marketing team.

I developed content from the initial concept and graphic design through to final delivery, covering social media, animation and print materials.

The communication focused on explaining financial topics and supporting recruitment across different age groups. For the company’s ninth anniversary, I created animated intro sequences for its celebration event.

Social media / Motion / Video

Autumn financial check-up Instagram Reel
7 slides Pet insurance Instagram carousel Emergency fund Facebook post Summer spending Instagram post
01 / 07

03 / Motion Design

Design in motion.

Motion sets the pace, draws attention and creates a clearer hierarchy.

From a phone screen to a multi-metre LED wall. I adapt animation to the content, format and space where it will appear.

  1. Motion

    I tailor the rhythm and style to the content. Not everything needs to move. The right things do.

  2. Format

    1:1, 9:16, 16:9 and custom LED layouts. One visual, many formats.

  3. Stage

    I especially enjoy creating work for events, stages and LED setups.

MOTION MUST MAKE A DIFFERENCE.

More attention. Clearer hierarchy. A point.

Let’s set it in motion

04 / AI in production

AI is not a shortcut. It is another tool.

When it saves time or opens up a solution that would otherwise be demanding to produce.

  1. Idea

    More directions in less time.

  2. Production

    Where it makes sense.

  3. Review

    The final direction, composition and output stay in my hands.

AI creates possibilities. I set the direction.

It helps me reach a solution faster. I decide the approach, the selection and the final result.

  1. Brief

  2. Visual direction

  3. Generation

  4. Post-production

  5. Final output

05 / AR & Interactive effects

When an effect inspires more content.

When an effect is simple, fun and easy to use, it can inspire people to create more content.

  1. Try

    The user opens the effect and tries it out.

  2. Create

    The effect becomes another video.

  3. Share

    One video can inspire the next.

TikTok

Simple mechanics. Big reach.

62M+ views

113K+ videos created

2.3M+ effect tries

62,275,140 views · 113,604 videos · 2,340,725 tries · 1,739,885 likes · 148,657 shares

Selected personal effects

The TikTok effect TOP10-denne_menu is built on a simple idea: food, rankings and instant interaction. It has been used in more than 14,700 published videos.

TOP10-denne_menu

14.7K+ published videos

Laco

9K+ published videos

TOP10-zverokruh

6.5K+ published videos

Meno Mesto Zviera Vec

5K+ published videos

Team project / 2020

ZOMRI bag / AR effect

With no media budget, it reached 150,000 people, generated 1,378 website visits and brought in 6 enquiries for marketing services.

The effect won a Silver Nail at Zlatý klinec 2020 and was shortlisted in the Idea category at Digital PIE 2020.

Case study Digital PIE 2020

A good effect is not just watched. It is used.

Users have a clear reason to take part. Content is then created with the audience, not just for it.

An effect gives people an idea worth sharing.

Let’s create an effect people use

06 / About

Tools change. Curiosity stays.

I started animating in Flash. Over time, I moved into After Effects, AR and digital production. Today, AI is a natural part of my workflow too.

I have worked for brands in retail, banking, healthcare and insurance, from social content and campaigns to event visuals and interactive formats.

I feel most at home where design, technology and motion meet. I choose tools to suit the project. The result has to work, however it was made.

  1. 15+ years of experience
  2. PS:Digital
  3. Brokeria
  4. Mayer/McCann-Erickson · current
  5. Bratislava · freelance

I DON’T COLLECT TOOLS. I LOOK FOR A BETTER WAY.

07 / Contact

Got a project? Let’s move it forward.

Animation, static graphics or an effect. Tell me what you need, what the deliverable should be and when you need it.

Send an email
jurajzacek13@gmail.com LinkedIn Download CV (Slovak)